Amazon Product Listing Optimization

There are plenty of businesses that have incredible products, but simply don’t understand exactly how to market them. Some companies might not be able to have the right story behind them, while other businesses fail because they sell products but have terrible customer service. One of the most productive things that Amazon sellers and business owners can do is to optimize their Amazon listings.

Geo Tie understands that the right Amazon listing can do a lot in terms of sales and conversions, and it’s one step that can be taken that can convert browsers into actual buyers. Of course, we follow all of Amazon’s best practices and use a variety of strategies to make sure that your listings are more effective than ever before.

One of the most important aspects of an Amazon listing is to use keywords in your Amazon product listing. Search engine optimization (SEO) is a huge part of marketing, and Geo Tie can research and use the right keywords to make sure that more people see your listing. We also analyze competitors’ keywords.

Of course, stuffing your listing with keywords is not the way to optimize your Amazon product listing. Geo Tie understands the art of strategically placing keywords to make sure that your listings are more visible. Keywords used in titles are very effective, as well.

Consumers want to know what they are purchasing, and your Amazon product listing should have clear images that represent the size and scale of the product. You can use up to nine images, and you may want to consider using as many images as possible. They are a great tool in terms of converting visitors into actual customers. Make sure that your product images don’t contain any watermarks or infographics.

Some sellers and businesses may even find it worth it to invest in professional photographs for their Amazon product listing. Also, remember to showcase the product from different angles, and consider zooming in or zooming out to highlight specific features. Another tip? Show pictures of the product packaging if it is unique.

In your Amazon product listing, the description is where you get a chance to persuade or convince the consumer that they should consider purchasing the product. First, we make sure that sentences are concise, and never more than 25 words long. We also lead with the benefits and features of the product, which can help consumers with pain points or problems that they are hoping to solve. We will also use keywords strategically, without overdoing it to the point of “keyword stuffing.”

Sellers and entrepreneurs should also make sure to use conversational language so that the consumer isn’t confused by technical jargon or fluffy language. We also use storytelling strategies in the Amazon product listing description when necessary or possible.

Interested in optimizing your Amazon product listing? We can help. Geo Tie charges based on commission only. Feel free to contact us anytime for more information.